A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. This page intentionally left blank strategic management concepts and cases editorial director. Chapter 1 chapter 2 chapter 3 chapter 4 chapter 5 chapter 6. The art of influencing people by james borg, pearson prenticehall business, 2004. But between where you are now, and where you want to be are some obstacles. These subtle, silent features of the process are the focus of this book. Goldstein simply put, in general people are inclined to favor and to comply with those whom they like. Strategie di persuasione nella comunicazione diretta 3. Pdf spatial consciousness may refer to individual or collective. The science and practice of persuasion from business owners to busboys, the ability to harness the power of persuasion is often an essential component of success in the hospitality industry.
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